Case study
African Seed Trade Association
Three days, 500 delegates, photography and video from one team
The 26th AFSTA Congress brought together seed industry leaders, policymakers, scientists, and agricultural innovators from across Africa and internationally. Three days at the Century City Conference Centre required consistent coverage across keynotes, panel sessions, delegate networking, and social drops, alongside a full video production by House of Vizion.
- Client
- African Seed Trade Association (AFSTA)
- Event
- 26th AFSTA Congress, 23–25 March 2026
- Venue
- Century City Conference Centre, Cape Town
- Coverage
- Photography + Videography · 500+ delegates · 3 days
The brief
Africa's most influential seed industry gathering, documented from start to finish
The AFSTA Congress is the continent's largest annual gathering of the seed trade industry. The 26th edition drew over 500 delegates to Century City: seed company leaders, government ministers, international trade bodies, scientists, and agronomists, all under one roof for three days.
The brief covered the full programme: opening plenary, keynote sessions, panel discussions, breakout rooms, and the delegate networking that happens between sessions. South Africa's Minister of Agriculture, John Steenhuisen, was among the speakers. Every part of the agenda needed coverage.
Alongside the photography, the brief included integrated video production. House of Vizion provided full event videography, working alongside the photography team throughout. One brief, one point of contact, coordinated from the outset.
Jürgen Banda-Hansmann has photographed conferences and corporate events in Cape Town for more than 18 years. Jürgen's Photography CC is a B-BBEE Level 4 EME with 100% procurement recognition, which matters for procurement teams at international trade bodies and JSE-listed firms with formal supplier requirements.
26th Annual Congress · 23–25 March 2026
AFSTA Congress 2026 · Century City Conference Centre, Cape Town
On the day
A full three-day programme across multiple rooms and formats
Three days of coverage means managing a shifting programme: different rooms, different session formats, and a different energy at different points in the agenda. Keynotes in the main auditorium, panel discussions, and the informal conversations that happen in the corridors between sessions.
With the shot list agreed in advance, the focus on the day is being in the right position before each moment, not chasing it afterwards. A 500-delegate congress moves quickly.
Delegate engagement, candid networking, speaker energy, and audience reaction all form part of a complete visual record. The final gallery gives the client material to use across communications, social, and planning for future congresses.
Photography + video
One integrated team on the floor
The AFSTA Congress required both photography and video working in coordination across all three days. House of Vizion provided full event videography, operating as a single integrated team alongside the photography.
Both disciplines were briefed together from the outset. The same programme, the same key moments, the same shot list. Two different outputs. Stills for social, press, and post-event communications. Video for highlight reels, session capture, and future promotional use.
A combined team reduces the footprint on your event floor, ensures a consistent visual language across both formats, and means your communications team receives stills and video that tell the same story.
Event video
AFSTA Congress 2026 highlight film
Kat Willemse of House of Vizion covered all three days at the Century City Conference Centre, working alongside the photography from a single coordinated brief. The highlight film captures the scale of the congress, the keynote moments, and the energy of 500 delegates from across the African seed industry.
Video by Kat Willemse, House of Vizion
Frequently asked
Conference photography and video in Cape Town, common questions
- Can you provide both photography and video coverage at a Cape Town conference?
- Yes. The AFSTA Congress was covered by an integrated photography and video team working from a single brief. House of Vizion provided full event videography alongside the stills coverage, with both disciplines briefed together to ensure a consistent visual language across formats.
- How do you cover a multi-day, 500-delegate congress?
- Coverage is planned around the agreed shot list before day one. The photographer is in position before each session rather than reacting to it, moving between rooms as the programme shifts. Selects are culled and processed in rotation so the communications team is never waiting until the final day for usable images.
- How quickly are conference photos delivered for social and press use?
- Live drops can be delivered within 30 to 60 minutes of capture during the event. The full edited gallery follows within two working days of the closing session.
- Are you BEE-compliant for procurement at international trade organisations?
- Yes. Jürgen's Photography CC is a B-BBEE Level 4 EME with 100% procurement recognition, which matters for international trade bodies and JSE-listed firms with formal supplier requirements.
- What does multi-day conference photography and video cost in Cape Town?
- Pricing is quoted against the brief and depends on coverage length, delivery formats, and whether video is integrated. Half-day, full-day, and multi-day rates are available, and a same-working-day quote is sent on weekdays.
What the client said
"Jürgen did a fantastic job at the AFSTA Congress 2026 (23rd to 25th March) in Cape Town, South Africa. The images truly captured the key moments and atmosphere of the event so well.
Jürgen's professionalism and timely delivery of the assignment are top-notch. Looking forward to working together again in the future. I highly recommend Jürgen for photography and videography work."
Lindah Chavuya
AFSTA Congress 2026
Outcomes
What this delivered
Delivered
1,300 final images, delivered live across the three-day congress.
Used in
AFSTA social channels and the congress website.
What changed
Daily activities reached delegates and members across Africa within hours, not days.
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Planning a congress or multi-day event?
Photography and video, coordinated from one brief
Send the dates, venue, and a brief outline of what you need. Half-day, full-day, and multi-day rates are available, with optional video integration. Same-working-day quote on weekdays, with a Zoom link if you want to talk it through.